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50cDXB

A style which once was simply a subculture movement followed by surfers and skateboarders has now become a multifaceted phenomenon which dominates the fashion industry, draws influence on the youth of the modern world through a web of celebrity endorsements, and has undoubtedly become a progressive norm in society.

Welcome to 50cDXB Dubai’s only community based streetwear brand – designed to break down barriers and showcase the things we love about Dubai, 100% made in Dubai shop local support local.