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The Custom Shop

The Custom Shop New York, the contemporary custom made suit couturier, has launched Dubai’s first Tailor Truck concept. The Brand has a retail presence of 6 stores in Dubai and Abu Dhabi in prime retail malls catering to men and women that need bespoke clothing, design consultation and alteration services. The Custom shop is all set to bring made-to-measure suits and shirts closer to fashion enthusiasts across the city through is revolutionary Tailor Truck concept.

Conceived to resemble a traditional tailor shop, the truck offers a wide range of high-end suit fabrics and accessories to choose from in a luxury environment. Equipped with the brand’s avant-garde 3D body scan technology that accurately analyzes body shape to identify the perfect fit, the truck features a dedicated space that provides privacy for measurements and fittings with the assistance of specialists.

Following a visit to the Tailor Truck, customers can pass by their nearest store for a first fitting and subsequently collect their suit from the truck or the store of their choice. They can also benefit from free home delivery for purchases above AED 3,000.

Jamie Stone, Business Development Manager  of The Custom Shop New York, said: “The Tailor Truck was born from a thorough understanding of the Dubai market. Knowing our clients, their needs and lifestyles have always been central to our operations. The main modus operandi of the truck is to provide ease of convenience to our millennial client who is always on the move, as the tailor truck provides the same degree of personalization that we offer at our stores, including garment styling, monogramming and creative touches that truly reflect our customers’ personal style. Through this unique concept, we aim to make Dubai’s fashion-focused men realize that bespoke suits, once considered an indulgence of the wealthy, have now become an affordable, easily accessible closet staple.”

The brand’s core intent is to create a one of a kind suit for a client and to provide him the same level of customer service he would receive while he is browsing our collection in our stores or on the Tailor Truck.

Customers will soon find the cutting edge technology Tailor Truck, touring popular events across Dubai, malls, community centers and don’t ‘be surprised if you spot them parked below your office.  To find out the Tailor Truck’s current location or book an appointment, please visit https://www.customshopny.com/tailor-truck-main

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