The primary role of the Washington Apples Commission is advertising, promotion, education and market development for the Washington fresh apple crop. Currently promotions are being implemented in more than 30 countries overseas where Washington apples are sold. WAC now has representatives and marketing programs in more than 12 regions world-wide, including the Middle East. WAC Middle East representative carries out retail promotion and merchandising activities that aim at establishing and expanding awareness of WA apples among the ME importers, wholesale and retail fruit traders and downstream. Buyers from all sectors are educated on WA apples varieties, their characteristics, storage, handling and display techniques.