Hot Brands International

Hotbrands International Ltd has been established since 1992 in Dubai, UAE and is considered a pioneer in creating and launching homemade brands in the Gulf region, owning a portfolio of Quick Service ethnic concepts, being Shamiana, Magic Wok, Sugoi!, Santino’s and Sala Thai, as well as a casual dining restaurant, Haru.

HBI also launched its fast casual brand, Wok Chi in 2013 in the US, and has 4 operational locations within Florida and New York.

HBI now has a presence within the UAE, Bahrain, Oman, Qatar, India and USA.

Gastronaut is a first of its kind loyalty programme across the Quick Service Restaurant segment, that takes you on a gastronomical journey across HBI’s concepts, Shamiana, Santino’s, Magic Wok, Sugoi, Haru and Wok Chi, with enticing rewards and a host of other benefits.

Members can earn stars of a monetary value every time they dine in any of HBI’s brands, as well as participating in a number of activations held where more enticing rewards can be earned.


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