We were delighted to welcome our new title sponsor, Philips, to the Taste family for
the 2023 edition.

May Buhaisi, Marketing Lead, Philips Domestic Appliances, MENA, said: “Philips Domestic Appliances MENA is thrilled to be the headline sponsor for Taste of Dubai 2023 upon its long-awaited return,” said Buhaisi. “We’re pleased to host the cook school and collaborate with celebrity chefs from around the world to curate delectable dishes with Philips Kitchen Appliances. From exquisite looking meals to quick healthy ones; perfectly blended smoothies & juices and satisfying the need for an espresso hit! We’re excited to showcase newly launched products that can cater to every need in your home. With all of this, we are sure it will be the best year yet for Taste of Dubai.”

Philips ramped up our Taste-goers’ experience with an interactive area featuring some of their latest kitchen gadgets, supporting chefs with their world-class cooking equipment and of course – plenty of prizes up for grabs!

And that’s not all The Philips Cook School had in store. Taste organizers and Philips were delighted to welcome Virgin Radio’s celebrated host Big Rossi to join star chefs in the Philip’s Cook School for exclusive cooking demonstrations.


Imagine receiving instant feedback from a superstar chef on cooking skills – pretty cool, right? Well, that’s exactly what happened at the Philips’ Cook School at Taste of Dubai 2023!  From getting sauce secrets to vegan-friendly advice, how to perfect the most iconic dishes to quizzing them on their inspiration, technique and of course kitchen disasters – we saw it all!

Tis the season to conquer the kitchen

With the festive season now upon us – and with so many gifts still needing to be bought – ‘Taste of Dubai in Partnership with Philips’ is here to help offer some inspiration, as Philips serve up just some of their best cookware products ready for your kitchen. Let’s take a look at two of Philips’ new products we recommend this holiday season, perfect for whipping up your favourite festive recipes, or for gifting to the foodie in your life!

The Philips Airfryer XXL

Maximum taste, minimum fat. Effortlessly. The new Philips Airfryer XXL does the thinking and cooking for you. With Smart Sensing technology, it is the only Airfryer that automatically adjusts time and temperature during cooking for perfectly cooked dishes.

    Here’s some key stats and info:

  • The only Airfryer with Fat removal technology
  • The original Airfryer with 7 times faster airflow*
  • Versatile: Fry. Bake. Grill. Roast. And even reheat!
  • XXL capacity, cooks a whole chicken or 1.4kg of fries Ideal for your daily cooking
  • Convenient Keep Warm mode
  • Cooks meals 1.5 times faster than an oven**
  • QuickClean and dishwasher-safe for all removable parts Perfect results at the touch of a button
  • Convenient “Save your favourite” cooking setting
  • Smart Chef programs for popular dishes
  • Smart Sensing technology Best Philips Airfryer ever made
  • Hundreds of recipes in app

Philips Series 5000 Blender

Enjoy the finest smoothies with ProBlend Crush technology. Philips’ unique 4-star blade and energy efficient 700W motor make perfect smoothies every time. Its powerful ice-crush button transforms hard ice into smooth blends, twice as fast.

    Here’s some key stats and info:

  • With Quick clean button for fast & easy cleaning
  • Removable lid and knife for additional convenience
  • Durable motor for longer blender life
  • With Motor overheat protection to prevent machine break done
  • Large range of accessories available
  • Will help to create a variety of local dishes
  • Perfectly fine results twice as fast
  • 5 pre-set settings for easy and reliable results
  • Perfectly crushed ice, 2x faster
  • ProBlend Crush technology for perfect end results

Those who attend Taste of Dubai in Partnership with Philips will get to see some of these fantastic products on display (amongst others) as well as watch them in action being used by top chefs and rising stars. Guests can also experience cooking with Philips by participating in sessions at the Philips Cook School, on throughout the weekend at Taste of Dubai.