Headline Partner

At Philips, our purpose is to improve people’s health and well-being through meaningful innovation. We aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.

As a technology company, we—and our brand licensees—innovate for people with one consistent belief: there’s always a way to make life better.

The Waterfront Market
Barbecue School Partner

The Waterfront Market is one of Dubai’s leading shopping destinations and a premier fresh food marketplace.

Located in the heart of the city, the Waterfront Market represents a fusion of traditional Emirati souq and the multicultural spirit of the city in a modern purpose-built facility.

Kibsons International
Ingredients Partner

Kibsons International LLC was founded in 1980 in the Emirate of Dubai under the vision and leadership of Hussain Ismail Khatri, the Chairman. In 1997, this was continued by Jamal Hussain, the present Managing Director. Their entrepreneurial spirit and long-term view of the consumer goods industry has created the foundation for market leadership in the fruit, vegetable, meat, and poultry sectors.

Today, the Kibsons community is made up of more than 500 employees who share a passion for service and quality. More than 150,000 kilos of fresh produce are distributed from our cold stores and production facility every day. Storytelling and iconic recipes.

Dibba Bay

Dibba Bay is the first and only gourmet oyster farm in the Middle East.

In 2016, Ramie Murray, our founder, pioneered the pivot from the traditional Arabian pearl oyster industry to the farming of an edible oyster species. Thanks to the unique conditions of the ocean, which made Arabia world-renowned for its lustrous white pearls, the Dibba Bay oyster is thriving and continues to showcase the heritage of the region through its distinctive and vibrant white and gold shell. The unique qualities of the waters of the Emirates, which have been historically through the legendary white pearls, now live on through the Dibba Bay oyster shell.

Nestled between the extraordinary backdrop of the Hajar Mountains and the glistening Indian Ocean, our farm consists of 9 hectares of offshore concessions, in the pristine waters of Dibba which are home to a diverse marine life and coral reefs. The oysters are grown in extremely clean seawater along a sparsely populated coastline. Our site is relatively shallow but only meters away from extremely deep water off the continental shelf, which allows for an abundance of food to arrive on cool deep-sea currents.

Thanks to the purity of the water and the abundance of plankton, our oysters quickly grow into a world-class product with exceptional meat ratio, beautiful clean white shells, and a delicious fresh taste.

VIP Lounge Partner

As the national tourism agency for Great Britain, VisitBritain is dedicated to showcasing the diversity of our remarkable destination through its rich culinary tapestry. From beloved classics like fish and chips to globally inspired dishes, we invite you to explore Britain’s unique flavours.

Our mission is to inspire you to embark on a gastronomic journey through Britain, where every meal tells a story. From charming countryside tea houses to bustling urban food markets, we present the delightful treasures of British food culture, featuring local ingredients, regional specialties, and renowned chefs.

Immerse yourself in unique food festivals, culinary events, and delicious traditions that make Britain a must-visit destination. Discover eco-conscious dining in Cardiff and savour the fiery flavours of a Balti in Birmingham—Great Britain offers a diverse culinary journey.

VIP Lounge Partner

Wego is the largest online travel marketplace in the MENA region, providing award-winning travel search websites and top-ranked mobile applications for travellers. Simplifying travel planning, Wego offers an impartial comparison of travel products and prices from various global and local merchants, aiding travellers in finding the best deals.

Wego’s offerings encompass flights, hotels, villas, alternative accommodation, travel tips, and destination recommendations, providing users with the best of travel deals while making their experience of booking travel a seamless one.

Soft Drinks Partner

PepsiCo was formed in 1965, when Frito-Lay Inc. merged with Pepsi-Cola. Today, PepsiCo products are enjoyed by more than one billion consumers per day, spanning over 200 plus countries and territories around the globe.

In 2021, Pepsico generated 79 billion US dollars in net revenue. Their product portfolio includes the ever-popular brands like Lay’s, Doritos, Gatorade, Quaker, and of course, Pepsi-Cola. Many of the iconic brands in PepsiCo’s product portfolio generate more than 1 billion US dollars in estimated retail sales per year!

We all grew up to know and love these classic brands. The perfect quality management does not make us wonder too far as to why PepsiCo products are so popular.

Al Ain Water
Hydration Partner

Al Ain Water is one of UAE’s leading bottled water brands produced by the Abu Dhabi based Al Ain Food & Beverages PJSC, an Agthia Group company, which is one of the region’s leading food & beverage companies.

Al Ain Water has a proven track record of delivering high quality products since 2004. With a strong heritage of purity and natural goodness, Al Ain Water is recognised as the preferred brand of choice among consumers.

Al Ain Water has the right balance of minerals to make sure you stay healthy and hydrated.

noon Food

noon Food is a new food delivery marketplace housed within the noon app. Our mission is to grow the Food and Beverage delivery sector via accessible technology and fair pricing.

Championing local businesses from the region for the region, we consider both the restaurants and the customers. Everyone has a seat at the noon Food table.

Sparkling Water Partner

The spring in Southern France from which Perrier is drawn was originally known as Les Bouillens (The Bubbles). It had been used as a spa since Roman times. During 218 BC, Hannibal and his army, having passed through Spain en route to his intended conquest of Rome, decided to rest for a while at Les Bouillens, from which the men took water for refreshment.

Today, Perrier® Sparkling Natural Mineral Water is the best-selling imported sparkling mineral water all over the world, and is enjoyed in more than 140 countries around the world. It is enjoyed as an aperitif or the perfect non-alcoholic social beverage.

RAW Coffee Company
Coffee Partner

RAW Coffee Company stands as the pioneering specialty coffee roasting company in the Middle East, enjoying global recognition as the foremost provider of premium, certified specialty coffee. We supply top-tier coffee and beverage solutions to our customers, with an unwavering commitment to quality and sustainability.

Our diverse supply chain is instrumental in ensuring that our farmers and producers receive fair compensation. We see it as our duty to share their compelling stories with you.

In conclusion, at RAW Coffee Company, we not only take immense pride in our position as industry leaders in specialty coffee, but also in our dedication to supporting the global coffee community and promoting sustainability.

Emirates NBD
Bank Partner

Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT (Middle East, North Africa, and Türkiye) region with a presence in 13 countries, serving over 20 million customers. As of 30th September 2023, total assets were AED 836 billion, (equivalent to approx. 228 billion US dollars). The Group has operations in the UAE, Egypt, India, Türkiye, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia, and Bahrain, as well as representative offices in China and Indonesia with a total of 853 branches and 4,213 ATMs/SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of 3.89 billion US dollars.

Emirates NBD Group serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services, including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The Group is a key participant in the global digital banking industry with 97% of all financial transactions and requests conducted outside of its branches. The Group also operates Liv, the lifestyle digital bank by Emirates NBD, with close to half a million users, it continues to be the fastest-growing bank in the region.

Emirates NBD contributes to the construction of a sustainable future as an active participant and supporter of the UAE’s main development and sustainability initiatives, including financial wellness and the inclusion of people of determination. Emirates NBD is committed to supporting the UAE’s Year of Sustainability as Principal Banking Partner of COP28 and an early supporter to the Dubai Can sustainability initiative, a city-wide initiative aimed to reduce use of single-use plastic bottled water.

Dubai 92
Radio Partner


Dubai 92 is the longest running English language station in the UAE. Proud of our heritage and in tune with OUR multicultural audience, Dubai 92 is the only family-focused radio station in the UAE. We embrace the change, growth, and lifestyle of Dubai and the UAE and play the soundtrack to your family’s life in the World’s Best City.

Dubai 92 is live and local, and we engage with our listeners on-air, online, and across the UAE. Our presenters are more like friends and our listeners are the true stars.

Time Out
Media Partner

The leading guide to all things to do in Dubai, Abu Dhabi, and many other cities in the region and around the globe, Time Out is a leading global media and entertainment business that inspires and enables people to make the most of a city. Operating in 108 cities across 39 countries, it has a global monthly audience reach of 242 million across all platforms.

Time Out Dubai tells you all you need to know about food, attractions, art, culture, shopping, and nightlife in the city!

Gulf News
News Partner

Gulf News, the leading English language newspaper of the Gulf, is published by Al Nisr Publishing LLC, a multimedia organisation with activities spanning print media, including newspapers, digital media, contract publishing, commercial printing, niche publications, direct marketing and distribution, content marketing, events, and podcasts.

Its dynamic journalism, interface with its readers, and subscriber benefits ensure timely and relevant news and content. With the largest pan-Emirates print media distribution network, Gulf News reaches a wide and diverse readership.

The group’s digital media includes the region’s most popular and stylised English news web site, which has more than 12 million unique users and 70 million page views a month.

Apart from its industry dominance, Gulf News also leads on the social and cultural front through its sponsorship of international and local event, whether sporting, commercial, or social.


A community OF food lovers, BY food lovers, FOR food lovers. A hot pot of online culinary classes, delivery of home-cooked meals, and pop-up experiences.

We started Conosh with the idea of getting people together over home-cooked food. Exchanging food with neighbors, friends made on train journeys, and shared lunch boxes in school, the warm happy fuzzy feelings associated with these memories—that’s Conosh for you. Conosh helps instill a sense of community living, make friends for life, and create unforgettable memories all over shared meals and incredible food.


As we evolved with the times, we have seen Conosh grow with its community and adapting to how this community interacts with gastronomy as a whole.

Today, Conosh wants to pave a way for a global culinary stage where the culinary stars can interact with their audience both through a dining and learning experience.

We are teaming up with some legendary chefs to curate some world class experiences. Join us on this journey and #LetsConosh!


From its origins, Jif understands that the place we live in—our home, our neighborhood—has a strong impact on our well-being, and that our role is not just to clean, but also to create beautiful places for us to live.​

Jif’s purpose is to restore the beauty of the built world. It does this by creating products and activities which deliver ultimate cleaning, making the home not just clean, but beautifully clean!​

Jif focuses on the ease & efficient cleaning that makes more precious time spent with your loved ones.


A powerful clean that leaves nothing behind!

Fade Fit

Founded by famous Dubai radio personality Kris Fade, the story of the brand started when Kris was out shopping with his daughters, looking for healthy snacks. From there, Kris realised the market was missing reasonably priced healthy food items that were not full of sugar! From a quick poll he conducted on his radio show, Kris quickly discovered that many other parents were facing similar concerns, and that’s when Kris took matters into his own hands.

The birth of Fade Fit started with only looking to produce healthy kids snacks, but the brand now has multiple product ranges—from kids’ food snacks, to protein and energy snacks, to even fashion apparel!

Maritime & Mercantile International LLC (MMI)
Beverage Partner

Maritime & Mercantile International LLC (MMI) started as a Dubai Creekside shipping agent dating back since 1916, working with leading beverage distributors.

Today, more than 100 years later, MMI is already the top beverage supplier to hotels, restaurants, and bars in the UAE and Oman while continuously expanding their business to become one of the world’s leading independent distributors. The long heritage of MMI in Dubai means that there was always a strong initiative to grow and develop with the city and strive to always explore new opportunities and avenues to serve the country at its highest of capabilities.


Weber has been celebrating perfect BBQs since 1952 with superior know-how, unique range of products and our enthusiasm for all things ‘Weber’. No other barbecue manufacturer can boast such a wealth of experience and knowledge as Weber. In the same way they invented the kettle barbecue in Chicago from a simple marine buoy, Weber continues to develop the whole world of barbecuing bit by bit every day.

As one of the world’s leading providers with the most comprehensive range of products and services in the industry, today, Weber is internationally synonymous with barbecuing innovation, perfect barbecue products, and the ultimate barbecue experience. With offices in over 40 countries on all continents, we continue to promote the Weber BBQ culture around the world.

Splash ‘n’ Party
Kids Zone Partner

Your gateway to a world of inflatable wonder and excitement! Splash ‘n’ Party is not just a rental company—we’re your partner in fun. Our team is passionate about help­ing you plan and execute the perfect event. From selecting the right inflatables to logistics and setup, we’re with you every step of the way. From thrilling slides to enchanting bounce houses, obstacle courses, and more, our extensive inventory guarantees something special for everyone. We believe that every event is an opportunity to create cherished memories.

Whether it’s the joyous laughter of children on a bounce castle or the friendly competition of an obstacle course race, we help you craft moments that will be remembered for a lifetime.

Behind The Scene

Established in 2015 in Dubai, Behind the Scene is a complete in-house fabrication and printing company with on-time delivery and seamless execution.

Their services include design, large format digital printing, vehicle branding, event and exhibition management and fabrication, signage production, and laser cutting.

The Radiant Group

The Radiant Group (R3G) has its headquarters in the UAE with a strong footprint in Asia and the Middle East region including branch offices in India and Nepal.

They provide commercial and operational security services with a focus on manpower recruitment, event security, and risk consultation.

And because one size doesn’t fit all, R3G identifies with the provision of the specific needs of each client to create solutions and customised security programs, including the best vendor partner elements at the best price point.

Skydive Dubai
Venue Partner

The journey started when H.E. Nasser Al Neyadi obtained one helicopter and a wind tunnel and began training. Then in 2010, with the honorable blessing of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, Dubai hosted its first international parachuting championship at the Palm Dropzone. Soon after, the name Skydive Dubai was born, launched by H.E. Nasser Al Neyadi.

Skydive Dubai welcomes skydiving enthusiasts from across the UAE, and scores of tourists whose to-do lists begin with an adrenaline-fueled tandem skydive. Not to forget the steady stream of licensed skydivers who also visit.

The brand is also known for its constant pursuit of excellence in aerial sports and holds multiple Guinness World Records to prove it.

Skydive Dubai operates out of two locations. The Palm DZ, its premium dropzone, is located within the limits of the emirate, while the desert DZ is located about 35 km outside the city. The main attraction at the Palm DZ is the spectacular view of the iconic Palm Jumeirah island. Customers can take in the stunning site as they soar up to 13,000 ft with one of our many qualified tandem instructors.

Experienced skydivers looking for some freefall fun are also welcome and can avail of a full-service rigging loft and the gear rental facilities at the Palm DZ.

Over at the desert DZ, the tandem skydive experience has proved to be just as popular. After all, imagine sailing over expansive and mesmerizing sandy dunes at up to 13,000 ft? It’s quite magnificent. But that’s not all. Those interested in learning how to skydive solo can also do so at the dropzone.

If you’re an experienced skydiver looking to add a new skill to your repertoire, the desert’s flight school offers coaching on formation skydiving, freefly, canopy, and wingsuit coaching.

International Centre for Culinary Arts (ICCA)

ICCA and Taste

ICCA has a long-drawn relationship of over 15 years with Taste and has been continually supporting the Taste of Dubai and Taste of Abu Dhabi events since 2008. 

About ICCA

Recognised as a leading TVET school in culinary arts, the International Centre for Culinary Arts, Dubai and Abu Dhabi, deliver award-winning learning experiences to aspiring chefs, artisans, and entrepreneurs from the world over.

Established in 2005, ICCA has been featured amongst the “Top 10 Culinary Institutes in the World”, recognised as the Best Culinary Institute in the Middle East, and awarded the “Recognition of Quality Culinary Education” by the World Association of Chefs Societies (WorldChefs), a global authority on food standards.

The centre has won several awards, including the prestigious “City & Guilds, London Lion Awards (Known as the Oscars of Skills)”, “International Centre of the Year Award 2016” and “The International Centre for Excellence Award (Middle East)-2016”, “ProChef ME Cooking School of the Year 2016”, and the “Broadcast Pro Best Digital Initiative of the Year 2016”, amongst several others for its application-focused and outcome-driven, innovative initiatives, quality training, and continued excellence.

Video – Experience ICCA 

ICCA Dubai Graduates do it all in the food world: they are successful Chefs, Restaurant Owners, Hospitality Managers, Entrepreneurs, Food Stylists, Food Writers, and more.

MENA Live Events
Event Organiser

A newly established company, MENA Live Events is determined to deliver fresh and innovative world-class events, driven by its team of international talent and decades of combined speciality experience.

With a keen focus on consumer and corporate events in the region, MENA Live Events provides full 360 event solutions by harnessing its future forward event managers, specialist marketers, and operations experts in order to produce compelling campaigns, unmissable experiences, and events that drive guest engagement like never before.

After coming together on some of the best consumer events, festivals, and community events in the UAE, a group of industry professionals with diversified talents were united by a shared passion and determination to shake up the events scene. The team formalised its corporate existence, and MENA Live Events was established in 2022. The drive for quality and creative events that inspired the company’s formation remain at the core of the company’s USP.

MENA Live Events’ vision is to become a distinctive event management company in the region.

Our mission is to deliver immersive experiences of the highest standards, offer visitors unforgettable moments, and provide brands unique experiential platforms to connect with their target audiences and build affinity in new, meaningful ways.