Curious about new ways to celebrate your everyday? Drink Dry’s 0.0% Masterclass Experience is here to deliver more than a tasting session. It’s an invitation to explore a fast-rising global movement, built on innovation, craftsmanship, and mindful living.
Sign up at the Drink Dry stand before 2pm to register your attendance. Limited 5x 1-hour slots available and given on a first come, first serve basis.
Masterclass Timings:
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5:30pm Friday
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3pm and 5:30pm on Saturday
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3pm and 5:30pm on Sunday
Discover how the non-alcoholic industry has evolved into one of the most exciting corners of beverage culture, driven by cutting-edge techniques, bold flavour exploration, and a new generation of drinkers who want year-round enjoyment for every occasion.
Guided Tastings form the core of this experience, taking you through an exceptional line-up of 0.0% beers, wines, sangrias, and crafted cocktails. Taste top brands and award-winning upcoming beverages while you learn how flavour, aroma, and mouthfeel come alive even without the alcohol. Our specialist mixologist will guide you through every nuance, making this session both educational and unexpectedly delicious.
You’ll discover how to balance citrus, botanicals, syrups, herbs, and fizz to create cocktails that taste as good as they look. Understand what makes a great 0.0% wine, what hops do in non-alcoholic beer, and why this category is becoming the heart of beverage innovation worldwide.
And the best part: you won’t leave empty-handed. Every guest walks away with new flavour knowledge, easy-to-follow recipes, expert food-pairing suggestions, and personalised product recommendations to match your taste.
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